About Gracieux Beauty

Our Founders Story

Gracieux Beauty’s founder started taking a serious interest in skin care in her mid-40’s when she developed a highly effective skincare routine. However, things took a dramatic turn in her mid-50’s when she was diagnosed with skin cancer. The good news is that it was the “better” type of skin cancer (basal cell carcinoma), which rarely spreads and can be surgically removed in the doctor’s office. The bad news is that her doctor told her there was a 50% chance that cancer might come back within two years. Sure enough, 12 months later another spot appeared. About this same time Sue and her husband decided to make a serious change in their eating habits. They became vegans, which was pretty difficult to do because Sue didn’t like most vegetables. Over time they have learned to prepare (LOTS of chopping) and eat vegan food. The difference in their health and how they feel has been amazing. They decided that going vegan in their diet, it only made sense to make that a focus of their natural skin care products (https://gracieuxbeauty.com/vegan-skin-care/) as well.

It is said that “necessity is the mother of invention.” Well, for Sue, it was a mixture of necessity and urgency, combined with a strong desire to help other people — especially those who are too busy dealing with life’s challenges — to make their skin healthier and more beautiful. That is when she started doing comprehensive research and realized that she could be part of the solution. That is when Gracieux Beauty was born.

We are always taught how important it is to take care of our skin. But there are so many complex questions to answer.

  • What ingredients should I look for in skin care products — and what should I avoid?
  • How do I maintain beautiful and healthy skin at different stages of my life?
  • What is the best skin rate routine for me?

This is just a snapshot of the many skin care-related question that can make it difficult to figure out what to spend your money on, and where to spend your time. Frankly, quite often we make these decisions based on what our friends and family are doing, instead of what is specifically best for us. That is where we strive to make a transformative difference in your life!

Corporate Responsibility

At Gracieux Beauty we believe that corporations have a responsibility to the communities where we live as well as the global community. This is why we obtained 3 important certificates:

  1. Recycle

    This symbol means that the product can be recycled. For Gracieux Beauty skin care products, the containers for our natural skin care products are recyclable. They are made of Polypropylene. Polypropylene is a product that when recycled is typically used for Tupperware and bottle tops.

  2. Cruelty Free Skin Care

    Out products are not tested on animals.

  3. Certified Organic Ingredients

    This certification was developed by NSF International, which is a product testing company. If a company has “Made with Certified Organic ingredients” it means that at least 70% of the product’s ingredients have to be organic.

This certification was developed by NSF International, which is a product testing company. If a company has “Made with Certified Organic ingredients” it means that at least 70% of the product's ingredients have to be organic.

Our Customers

Our customers are from all over the world. They care about what goes on their skin and are willing to invest time into making their skin as healthy as it can be. Many of our customers are also vegans. They prefer to use products that are good for the environment, animals and their own health.

Our customers tend to be super busy people who, while they want their skin to look beautiful, they don’t have the time to research every new product or skin care trend that is happening at the moment. They have found Gracieux Beauty and continue to purchase from us because we focus on their needs and interest in keeping their skin healthy. Most articles written on the topic of trends has 10+ “new trends”. Who has the time to do all of that investigation? The key is to find a company that you can trust, who will keep up on the trends and adapt their products to the latest technologies and discoveries.

Regulation in the Skin Care Industry

There isn’t much regulation in the skin care industry. There are a few regulations on labeling and colored additives but for the most part, it has been a self-regulated industry. However, there has been more and more competition coming from overseas. Products produced overseas doesn’t mean they are bad, but sometimes other countries don’t have the same standards as the United States. With all of these additional options, it’s so much more important for the customer to trust their natural skin care company. When we at Gracieux Beauty were looking for quality formulas, someone told us that the ingredients didn’t matter much, what works best is to have a great description and to put the word “best” in that description. We were surprised and even though their formula was less expensive we just couldn’t align ourselves with a company that doesn’t think ingredients are important. Ingredients are everything when it comes to natural skin care.

Our Goal and Promise

At Gracieux Beauty, our goal is to help you protect and nourish your beautiful and younger-looking skin today, tomorrow, and for decades to come. With a regular skin care routine and the right natural skin care products, your skin can quickly become radiant AND healthy!

To carry out our mission and vision, we proudly make the following promises to you every day — without compromise or exception:

  1. We only use Top Quality ingredients-vegan skin care.
  2. We’re Here to Help!
  3. We Stand Behind Our Products.
  4. We’re Part of Your Life’s Journey.

To learn more about our unwavering commitments and values, please read “Our Promises to You”. Thank you for being a part of our story. We look forward to writing the next chapters together with you!